Priority Health is a Michigan-based health insurer committed to providing innovative solutions to managing health care and promoting healthy lifestyles. Offering coverage to over a million members, Priority Health is renowned for its comprehensive approach to health care access, affordability, and quality services. Founded in 1986, Priority Health is a subsidiary of Spectrum Health, a well-established health system headquartered in Grand Rapids, Michigan. The firm emphasizes personalized care, integrating technology and wellness programs to enhance the member experience. Their health plans include HMO, PPO, Medicare, Medicaid, and individual health plans, all designed to improve outcomes and maintain a high standard of care.